If you run a clothing line with a fashion show in the pipeline, you must know that arranging a killer event is just half the struggle – the real battle is spreading the word around town and ensuring good footfall. If marketing isn’t your strongest suit, we’ve covered you with fun, engaging, and foolproof ways to get the buzz going.
Focus on Instagram
Social media is a free marketing agent that can get people buzzing about your event ASAP, with little to no cost. Depending on your budget, you can be as extravagant as you want, but even the free features can get the work done.
Start by making a dedicated Instagram handle for the event and cross-share on your brand’s main page to excite your current followers for the big day. Be sure to share backstage sneak peeks of the event and upload fun behind-the-scenes content to your stories.
Think of quick clips of your models getting glammed up, fabric swatches, or even a peek at the runway setup. Get everyone’s FOMO going. Be sure to include stories of your team so cross-sharing can get you a wider audience than planned!
Collaborate with influencers
Influencer marketing is all the rage nowadays, with numerous industry-related influencers who are budget-friendly, willing to collaborate, and available on Instagram. You just have to find the right one who matches your brand descriptions and has a professional ethos that aligns with your brand image and the fashion show’s theme.
With influencer marketing, you have two ways to go about it: Offer the individuals a discount code or giveaway possibility, including benefits for your event. You can consider giving them a discount code that their audience can use to purchase the show tickets or help them host a giveaway of your show’s tickets- Both strategies can help drive engagement.
Make the best use of influencer marketing by inviting your selected individuals to your show’s VIP style. Get their help exciting the crowd with their stories and posts, and even invite them to your page’s live session. Offer them VIP seating and treatment on the day, and in return, ask them to market your event to the best of their abilities.
Run paid ads
With a summer fashion show in lieu, you can either go big or go home when it comes to marketing the event, and no one ever said you could go big without churning out some cash. In this case, running a paid social media marketing campaign may be your best bet.
While influencer marketing can be paid, running paid campaigns will require your effort and input. Opt for engaging and appealing ads that suit the audience you are trying to attract for the event, and have killer targeting options that ensure your ads reach just the right people.
Consider hiring a graphic designer if you want your ads to pop. They can transform your visuals from “meh” to “wow” and ensure everything looks on-brand. Their magic touch can make a huge difference in making your campaign shine. Once your ads are up and running, your next move should be to watch how they perform using analytics and analytical tools.
Analytics and tools are game changers when running paid ads, as they can help you understand what to improve and ensure you’re getting the most bang for your buck. The goal isn’t just to spread the word—it’s to attract the right crowd and fill up your event with people who are hyped about your brand!
Opt for old-school marketing
Let’s talk about print marketing because it’s time to get creative and make your flyers and posters pop! Go big with oversized posters or banners that shout about your event and place them in high-traffic areas, like cafes, gyms, or outside theaters.
Add elements like handwriting font or signatures to personalize your posters. This can make them appear different and appealing.
If you need more creative zest, head to PosterMyWall and use its fashion show poster templates for your time, energy, and money. Throw in a prize for the best pic, and you’ve got a fun and interactive way to get everyone excited about your summer fashion show.
Send out email newsletters
Okay, let’s discuss your email list—your secret sauce for getting everyone hyped for your fashion show! Start by sending a “Save the Date” email to inform them about the big event. Email newsletters can be used as special marketing tools to excite your audiences. Add special discounts and early bird offers, especially in your email newsletters, to keep them exclusive and make your recipients feel special.
Additionally, use these newsletters to share exciting details. Use this as a tactic in your social media marketing by highlighting the extra benefits of these newsletters to get more people to sign up.
Use tools like Mailchimp or Constant Contact to make your life easier. These platforms let you set up automated email campaigns to schedule your emails and let the tech handle the rest. Plus, they make email sending, sorting, and planning easy, freeing up your precious time to arrange a killer show.
With the proper promotion, your summer fashion show can become the season’s highlight, attracting fashion enthusiasts and potential customers. Just be sure to make your marketing campaign align with the personality of your brand and their authenticity in your campaign. Happy promotions!